essay 2 (rewrite) fashion marketing vs management what my research told me

fashion marketing: use current fashion trends to predict sales strategies
-adverstising, marketing strategies, fashion, development and promotion are all involved in being a fashion marketer.
-The goal is to come up with/develop a desirable product.Succesful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essentials when building an effective campaign.
Marketing:fast changing industry,there's potential to earn good money if the economy is doing well.
-A fashion marketing manager is a professional that focuses on publicizing and increasing awareness of a particular brand, such as designer labels or department stores. Individuals employed as fashion marketing managers usually have extensive job experience and an undergraduate degree in an industry related subject, such as marketing or fashion merchandising

Essay 2: what my research told me

-Symptoms and signs
-statistics
-causes of the disorders

Essay 2 what i need to know

-how to go about helping people with these disorders and give them the self confidence they need
-how many people on average actually suffer from these disorders
-what causes people to resort to being bulimic or anorexic
-Important differences between the two disorders
-The negative impacts the disorders have on one's body
-mental impacts

Essay 2 (new topic) what i already know

Bulimia vs Anorexia

Individuals who are Bulimic make themselves throw up where as being anorexic they barely even eat a meal and basically starve themselves.

Most people who are bulimic bindge eat, in which they consume large amounts of food and then later make themselves throw it up due to feeling guilty and keep themselves from feeling fat and anxious.

Many people suffer from these eating disorders, mainly girls or women

what do i still need to know?

-salary of a marketing director
-how to earn your way up to being a director
-the duties of marketing directors
-degree required
-main differences between a director and a manager
-positives and negatives of  each job: being a director vs. a manager

Essay 2: what do i already know?

-I already know that marketing managers are below marketing directors

-lower salary (marketing managers)

-marketing directors have the managers report to them

-marketing directors are in charge of every branch in the company

essay 1

Marketing

Lexi Campbell

Professor Kerr

English 101 12 Essay 1

February 14, 2013

Marketing and sales is a vigorous and high demanding field to get into, they have to innovate ways to increase sales, and build brand awareness for multiple companies, while under pressure. The growing diversity of marketing opportunities is demonstrated by the various careers such as marketing management, advertising, marketing research, etc.

     Some of the duties one could expect in sales or marketing involves; planning and implementing sales, marketing and product development, makes sure plans run efficiently and most importantly that achievement of satisfactory of profit meeting present standards.  There is a lot of coordinating and planning that plays into marketing because you’re competing with other companies as well as trying to direct and lead a team, as well as to come up with the next big thing.  One must be knowledgeable about the skill or ability that is required of them in order to complete a particular task.

       In order so get a decent job in Marketing, a master’s degree in a business field is desired when companies are looking to hire, as well as a couple years of experience in sales.  The best place to look for a job is in metropolitan areas. There are many different schools that are recommended for marketing or business majors. The top five universities being Northwestern University, University of Pennsylvania, Duke university, Stanford university and University of Michigan. Students must take a variety of courses including; Business to Business Marketing, Corporate finance, Logistics strategies, marketing management, marketing strategy, retail management, consumer behavior, global marketing, marketing channels, marketing research, product and price management and sales management. These courses are required for a major in marketing after successfully passing the General Education classes.

   Some of the skill sets needed to be in the marketing field involve; being able to work under pressure, organization, good listening, persuasiveness, building strong relationships, and being self-motivating.

    The average salary of a person in marketing is around $90,000. The highest paid job is a marketing manager, which makes about $116,000 annually.  In order to make a higher salary, it’s best to work in metropolitan areas such as New York City, San Francisco, Santa Barbara and many more.

        Companies all around the world in different fields offer marketing/ sales jobs, in which case opens up a lot of opportunities and career paths that carter to your interest. For people who like to work with media and computers, there is media planning which involves putting up advertisements in emails, newspapers, magazines, TV commercials, YouTube videos and many more.  For people who may be interested in fashion there is fashion marketing. The list goes on for different career pathways may be best suited for every individual.

   Sales and Marketing is demanding and competitive.  The only issue is the market is constantly fluctuating and you’re either making a good amount of money or you’re barely making any. The challenge is rewarding, and it’s also motivating and an incentive to work that much harder and achieve the next goal.

Sources:

Schweitzer, Karen. "Marketing degree." . about.com. Web. 19 Feb 2013. <Karen Schweitzer,>.

"Marketing salary." u.s news. N.p.. Web. 19 Feb 2013. <http://money.usnews.com/careers/best-jobs/marketing-manager/salary>.

"Notre Dame Marketing Club." careers in marketing. N.p., 10 february 2012. Web. 19 Feb 2013. <http://www3.nd.edu/~mktgclub/careers.htm>.

writing chart

Writing process log for Essay: complete this chart and submit it with your essay and post progress on your blog.

		Date Due	Date Started	Date completed	Time spent	Posted to the Blog?  ✓
Prewriting	What do I already know?	2/5	2/5	2/5	2 hours	yes
	What do I still need to know?	2/7	2/5	2/6	1 hour	yes
	What did my research tell me?	2/9	2/6	2/9	3 hours	yes
Organizing	Finding a focus	2/9	2/9	2/11	45 min	yes
	Thesis and plan of development	2/12	2/11	2/13	1 hours	yes
	Topic sentences for each paragraph	2/12	2/11	2/13	2 hours	yes
	Outline	2/14	2/13	2/13	1 hour	no
Drafting	First draft completed	2/16	2/14	2/16	3 hours	yes
	All relevant points included and sources identified	2/16	2/13	2/16	1 hour	no
Revising	Second draft PEER REVIEW DAY	2/19	2/18	2/19	1 hour	yes
	Transitions show how ideas relate	2/19	2/19	2/19		no
Proofreading	Draft ready to be assessed for a grade	2/19	2/19	2/19		yes
				Total time	15 h 45 min

first draft- essay 1

Marketing

Lexi Campbell

Professor Kerr

English 101 Essay 1

February 14, 2013

Marketing is a vigorous and high demanding field, they have to innovate ways to increase sales, and build brand awareness for multiple companies, while under pressure. The diversity of growing marketing opportunities is demonstrated by the various careers such as marketing management, advertising, marketing research, etc.

       In order so get a decent job in Marketing, a master’s degree in a business field is desired when companies are looking to hire, as well as a couple years of experience in sales.  There are many different schools that are reccomened for marketing or business majors. The top five universities being Northwestern University, University of Pennsylvania, Duke university, Stanford university and University of Michigan. Students must take a variety of courses including; Business to Business Marketing, Corporate finance, Logistics strategies, marketing management, marketing strategy, retail management, consumer behavior, global marketing, marketing channels, marketing research, product and price management and sales management. These courses are required for a major in marketing after successfully passing the General Education classes.

   Some of the skill sets needed to be in the marketing field involve; being able to work under pressure, organization, good listening, persuasiveness, building strong relationships, and being self-motivating.

The average salary of a person in marketing is around $90,000. The highest paid job is a marketing manager, which makes about $116,000 annually.  In order to make a higher salary, its best to work in metropolitan areas such as New York City, San Francisco, Santa Barbara and many more.

        Companies all around the world in different fields offer marketing/ sales jobs, in which case opens up a lot of opportunities and career paths that carter to your interest. For people who like to work with media and computers, there is media planning which involves putting up advertisements in emails, newspapers, magazines, tv commercials, YouTube videos and many more.  For people who may be interested in fashion there is fashion marketing. The list goes on for different career pathways may be best suited for you.

 Sales and Marketing is a good field to get into.  The different duties and responsibilities keep the job interesting because there are always different projects.  

Thesis, topic sentences

Thesis:  Marketing managers have a vigorous and high demanding job, they have to innovate ways to increase sales, and build brand awareness for multiple complanies, while under pressure in order to achieve a company's quotta. 

Topic Sentences: 
1.   With a higher degree in a business field the chances of getting a higher salary increase, as well as the experience in sales. 


2.  There are many requirements and skill sets involved when being a Marketing manager.


3.  Companies all around the world in different fields need Marketing managers in order to help them sell their products, which leaves many different paths one could take.

Finding a focus

In my paper, i would like to mainly focus on the involvement of being in sales/marketing and the requirements as well as the respsonsibilies of the job.

some of the jobs in marketing

The diversity of marketing opportunities is reflected in the many types of marketing careers, ranging from advertising to marketing research to public relations to product management. The growing concern with marketing in many nontraditional organizations, such as hospitals, financial institutions, the performing arts, and government, has added to the many opportunities offered by traditional employers such as manufacturers, retailers, consulting firms, and advertising agencies.

Although some graduates enter general management training programs or begin graduate school, most accept entry-level positions in one of the following areas: product/brand management, sales management, advertising, retailing, or consulting and marketing research.

Product/Brand Management

Many organizations assign one manager the responsibility for developing marketing plans for a particular product or a group of products. For example, Procter & Gamble has separate brand managers for each brand of coffee and Bayer has separate brand managers for products such as children's vitamins and adult vitamins. Product managers are involved in commissioning and interpreting market research studies, analyzing sales data and identify trends, working with advertising agencies to develop new campaigns, and working with sales managers to coordinate new promotions. New college graduates generally begin product management careers as brand assistants who work directly for the brand or product manger. In some firms, some experience in sales is also viewed as useful preparation for product management.

Sales Management

A wide variety of industrial, consumer goods, and service organizations come to the University of Notre Dame to seek individuals for entry level jobs that will lead to sales management and general marketing management positions. Nearly all these jobs offer an exceptional level of independence: salespeople are largely responsible for controlling their own time and activities. Because of the large number of sales positions and the importance of developing customer and/or distributor relationships, sales positions are usually very lucrative. Indeed, many individuals turn down opportunities for promotion into sales management due to these qualities.

Sales and sales management jobs do vary considerably across industries in terms of the amount of time spent on solving customer problems, helping distributors merchandise a product, monitoring competitors' activities, and demonstrating new products. Firms seeking people for sales careers include Business-to-Business firms (such as IBM and GE Medical), consumer goods firms (Procter & Gamble, General Mills), and firms providing services (Merrill Lynch and AT&T).

Advertising

Advertising careers have high visibility and, for some, a glamorous image. This creates strong competition for a relatively small number of jobs. Advancement from entry-level positions, however, can occur quickly. Advertising executives often suggest that students interested in advertising seek summer programs and internships in addition to advertising course work.

Advertising positions are available in three kinds of organizations: advertisers, media, and agencies. Advertisers include manufacturers, retail stores, service firms, and many other types of companies. Often they have an advertising department responsible for preparing and placing their own ads. Advertising careers are also possible with the media: television, radio stations, magazines, and newspapers. Finally, advertising agencies offer job opportunities in account management, research, media, and creative services.

Most entry-level positions in advertising are as a media buyer -- the person who chooses and buys the media that will carry the ad -- or as a copywriter -- the person responsible for the to begin as an assistant account executive, who acts as a liaison between the client and agency creative department. Although few advertising agencies recruit on college campuses, some do recruit at the University of Notre Dame.

Retailing

There are two management tracks in retailing: merchandise management and store management. The key position in merchandising is that of a buyer, who is responsible for selecting merchandise, guiding the promotion of the merchandise, setting prices, working with suppliers, training the sales force, and monitoring the competitive environment. The buyer also must be able to organize and coordinate many critical activities including specifications of product needs and supplier evaluations. In contrast, store management involves the supervision of personnel in all departments and the general management of all facilities, equipment, and merchandise displays. In addition, store managers are responsible for the financial performance of each department and for the store as a whole. Career paths to senior retail management almost always involve moving between these two tracks.

Most entry-level jobs in retailing are trainee positions. A trainee is usually placed in a management training program and then given a position as an assistant buyer or assistant department manager. Advancement and responsibility can be achieved quickly because there is a shortage of qualified personnel in retailing and superior performance of an individual is quickly reflected in sales and profits -- two visible measures of success. Firms such as Lord & Taylor, Abercrombie & Fitch and Target recruit regularly at the University of Notre Dame.

Consulting and Marketing Research

Consultants and marketing researchers play important roles in many organizations today. Many are responsible for obtaining, analyzing, and interpreting data to facilitate making marketing decisions. This means consultants and researchers are basically problem solvers. Success in the area requires not only an understanding of statistics and computers but also knowledge of buyer behavior and an ability to communicate with management. Individuals who are inquisitive, methodical, analytical, and solution oriented find the field particularly rewarding. These careers are available in three kinds of firms. Marketing research consultants such as Gallup, Market Facts, or BASES contract with large companies to provide research about their products or services. Advertising agencies may provide services to help clients with questions related to advertising and promotional problems. Finally, some companies have an in-house research staff to design and execute their research projects.

Marketing researchers may start as assistants performing routine tasks, the potential for learning is enormous. Survey design, interviewing, report writing, and all aspects of the research process are challenging learning tasks and useful skills. In addition, research projects deal with very diverse problems such as consumer motivation, pricing, forecasting, and competition. The field of marketing research offers many opportunities for creative and challenging work.

What i need to know

 Marketing,Sales, and Service:

-what classes do i need to take
-how much is the salary
-how much would it cost for me to finish school
-what types of specific jobs are there
-what schools offer the major

What i know

 Marketing:
- involves persuading people
-advertisements
-working with different businesses
-must be able to work well with others
- friendly
-hard worker
-being negotiable

Careers I am best suited for

Top Matching Career Clusters

Total Matches	Career Cluster
12	Hospitality and Tourism Hospitality and tourism workers help people enjoy vacations and entertainment activities. You might work at a restaurant, resort, sports arena, theme park, museum, or hotel. For example, you might manage operations of a college cafeteria, guide high school students on a trip to Spain, or rent equipment at a recreation center.
12	Law, Public Safety, and Security Law, public safety, corrections, and security workers are found in a variety of settings. For example, you might guard the public and enforce the law as a police officer or security guard. Or, you might provide fire protection as a firefighter.
11	Education and Training Education and training workers guide and train people. As a teacher, you could influence young lives. You could also support the work of a classroom teacher as a counselor, librarian, or principal. You could coach sports activities or lead community classes.

Remaining Career Cluster Matches

Total Matches	Career Cluster
11	Marketing, Sales, and Service Marketing, sales, and service workers help businesses sell products. You might advertise and promote products so customers want to buy them. Or, you might sell products and services to customers.
10	Human Services Human services workers help individuals and families meet their personal needs. You might work in a government office, hospital, nonprofit agency, nursing home, spa, hotel, or school. Or, you might work in your own home.
9	Government and Public Administration Government and public administration workers help pass and enforce the law. You could work in national, state, or local government. You will find almost every type of occupation within the government, including some jobs that are only found within government.
7	Arts, A/V Technology, and Communications Arts, audio/video technology, and communications workers use creativity and their talents on the job. You might work for an audience as a performer or artist. This includes painters, dancers, sculptors, actors, and singers. Or, you might work behind the scenes to make a performance successful. This includes set designers, editors, broadcast technicians, and camera operators.
7	Business, Management, and Administration Business, management, and administrative workers give the support needed to make a business run. You might check employee time records or train new employees. Or, you might work as a top executive and provide the overall direction for a company or department.
7	Finance Finance workers keep track of money. You might work in financial planning, banking, or insurance. For example, you might provide financial services to a business or individual. Or, you could maintain financial records or give advice to business executives on how to operate their business.
5	Architecture and Construction Architecture and construction workers work on buildings and other structures. This includes highways, bridges, houses, and buildings. You might create the designs or plans for new structures. Or, you might use the plans to build it or manage the workers on the project.
5	Information Technology Information technology workers are in a growing and always changing field. You might work with computer hardware, software, multimedia, or network systems. You might design new computer equipment or work on a new computer game.
5	Manufacturing Manufacturing workers work with products and equipment. You might design a new product, decide how the product will be made, or make the product. You might work on cars, computers, appliances, airplanes, or electronic devices.
5	Transportation, Distribution, and Logistics Transportation, distribution, and logistics workers move people and products by road, air, rail, and water. You might work as a driver, pilot, engineer, or captain. You might repair or maintain the vehicles, trains, planes, and ships that move people and products. Or, you might work behind the scenes to make sure the products and people get to the right place on time.
4	Health Science Health science workers promote health and wellness. They diagnose and treat injuries and disease. As a physician, dentist, or nurse, you could work directly with patients. You could also work in a laboratory to get information used in research or provide administrative support by keeping medical records.
3	Science, Technology, Engineering, and Mathematics Science, technology, engineering, and mathematics workers do scientific research in laboratories or the field. Others plan or design products and systems. Or, you might support scientists, mathematicians, or engineers as they do their work.
2	Agriculture, Food, and Natural Resources Agriculture, food, and natural resources workers produce agricultural goods. This includes food, plants, animals, fabrics, wood, and crops. You might work on a farm, ranch, dairy, orchard, greenhouse, or plant nursery. You could also work in a clinic or laboratory as a scientist or engineer