essay 1

Marketing

Lexi Campbell

Professor Kerr

English 101 12 Essay 1

February 14, 2013

Marketing and sales is a vigorous and high demanding field to get into, they have to innovate ways to increase sales, and build brand awareness for multiple companies, while under pressure. The growing diversity of marketing opportunities is demonstrated by the various careers such as marketing management, advertising, marketing research, etc.

     Some of the duties one could expect in sales or marketing involves; planning and implementing sales, marketing and product development, makes sure plans run efficiently and most importantly that achievement of satisfactory of profit meeting present standards.  There is a lot of coordinating and planning that plays into marketing because you’re competing with other companies as well as trying to direct and lead a team, as well as to come up with the next big thing.  One must be knowledgeable about the skill or ability that is required of them in order to complete a particular task.

       In order so get a decent job in Marketing, a master’s degree in a business field is desired when companies are looking to hire, as well as a couple years of experience in sales.  The best place to look for a job is in metropolitan areas. There are many different schools that are recommended for marketing or business majors. The top five universities being Northwestern University, University of Pennsylvania, Duke university, Stanford university and University of Michigan. Students must take a variety of courses including; Business to Business Marketing, Corporate finance, Logistics strategies, marketing management, marketing strategy, retail management, consumer behavior, global marketing, marketing channels, marketing research, product and price management and sales management. These courses are required for a major in marketing after successfully passing the General Education classes.

   Some of the skill sets needed to be in the marketing field involve; being able to work under pressure, organization, good listening, persuasiveness, building strong relationships, and being self-motivating.

    The average salary of a person in marketing is around $90,000. The highest paid job is a marketing manager, which makes about $116,000 annually.  In order to make a higher salary, it’s best to work in metropolitan areas such as New York City, San Francisco, Santa Barbara and many more.

        Companies all around the world in different fields offer marketing/ sales jobs, in which case opens up a lot of opportunities and career paths that carter to your interest. For people who like to work with media and computers, there is media planning which involves putting up advertisements in emails, newspapers, magazines, TV commercials, YouTube videos and many more.  For people who may be interested in fashion there is fashion marketing. The list goes on for different career pathways may be best suited for every individual.

   Sales and Marketing is demanding and competitive.  The only issue is the market is constantly fluctuating and you’re either making a good amount of money or you’re barely making any. The challenge is rewarding, and it’s also motivating and an incentive to work that much harder and achieve the next goal.

Sources:

Schweitzer, Karen. "Marketing degree." . about.com. Web. 19 Feb 2013. <Karen Schweitzer,>.

"Marketing salary." u.s news. N.p.. Web. 19 Feb 2013. <http://money.usnews.com/careers/best-jobs/marketing-manager/salary>.

"Notre Dame Marketing Club." careers in marketing. N.p., 10 february 2012. Web. 19 Feb 2013. <http://www3.nd.edu/~mktgclub/careers.htm>.