first draft- essay 1

Marketing

Lexi Campbell

Professor Kerr

English 101 Essay 1

February 14, 2013

Marketing is a vigorous and high demanding field, they have to innovate ways to increase sales, and build brand awareness for multiple companies, while under pressure. The diversity of growing marketing opportunities is demonstrated by the various careers such as marketing management, advertising, marketing research, etc.

       In order so get a decent job in Marketing, a master’s degree in a business field is desired when companies are looking to hire, as well as a couple years of experience in sales.  There are many different schools that are reccomened for marketing or business majors. The top five universities being Northwestern University, University of Pennsylvania, Duke university, Stanford university and University of Michigan. Students must take a variety of courses including; Business to Business Marketing, Corporate finance, Logistics strategies, marketing management, marketing strategy, retail management, consumer behavior, global marketing, marketing channels, marketing research, product and price management and sales management. These courses are required for a major in marketing after successfully passing the General Education classes.

   Some of the skill sets needed to be in the marketing field involve; being able to work under pressure, organization, good listening, persuasiveness, building strong relationships, and being self-motivating.

The average salary of a person in marketing is around $90,000. The highest paid job is a marketing manager, which makes about $116,000 annually.  In order to make a higher salary, its best to work in metropolitan areas such as New York City, San Francisco, Santa Barbara and many more.

        Companies all around the world in different fields offer marketing/ sales jobs, in which case opens up a lot of opportunities and career paths that carter to your interest. For people who like to work with media and computers, there is media planning which involves putting up advertisements in emails, newspapers, magazines, tv commercials, YouTube videos and many more.  For people who may be interested in fashion there is fashion marketing. The list goes on for different career pathways may be best suited for you.

 Sales and Marketing is a good field to get into.  The different duties and responsibilities keep the job interesting because there are always different projects.